It’s been a few months since the news dropped: Salesforce has acquired Informatica. To some organizations, this might feel like a natural extension, especially if they’ve already gone “all in” on the Salesforce ecosystem: CRM, Slack for communication, and Tableau for BI reporting.
But for many others, this move raises serious questions. Not every company wants to swallow the full “blue Salesforce pill.” Many take a Switzerland-style hybrid approach, perhaps using Salesforce CRM, but Teams for collaboration, Power BI for reporting, and Snowflake or Databricks as their data backbone. The acquisition introduces uncertainty, cost concerns, and added complexity for them.
And the timing doesn’t help. Salesforce recently announced significant layoffs, citing “AI and automation” as the reason. While automation undoubtedly plays a role, the bigger truth is clear: Salesforce is trimming for investors, not customers. The risk? Innovation and customer support can suffer in the process.
What Happens to PowerCenter and IDMC Now?
The real concern is what this acquisition means for Informatica’s products: PowerCenter and IDMC (Intelligent Data Management Cloud).
History gives us clues. When Salesforce acquired Tableau, adoption plummeted. Once the “Switzerland” of BI tools, Tableau suddenly became a Salesforce-first product—companies that wanted flexibility turned elsewhere, most notably to Power BI.
Expect the same for Informatica. Once the Salesforce integration is complete, customers will face tough questions:
– Should I stick with Informatica for integration?
– Or should I use MuleSoft, which is now sitting under the same Salesforce roof?
– What happens to R&D focus, product independence, and roadmap clarity?
For PowerCenter customers, the pain is already here. Migrating to IDMC isn’t smooth; many capabilities are lost, the learning curve is steep, and Informatica’s hybrid vs. cloud messaging is confusing at best. Customers often pay for countless features they’ll never use, when all they want is simplicity and predictable value.
The Shift Away from Black-Box ETL
Today’s engineers aren’t looking for black-box platforms. They’re coding in SQL, Python, and dbt Core. They expect open, composable ecosystems, not vendor lock-in.
At the same time, enterprises are moving from ETL to ELT, letting modern platforms like Snowflake and Databricks handle heavy transformations. Customers don’t want to pay Informatica’s consumption pricing model on top of the consumption they already face with AWS, Azure, or GCP.
Informatica forces you to build inside its rigid framework. EazyDI does the opposite.
Why EazyDI Wins
EazyDI was born in the cloud. It’s built for a world where pro-code and low-code coexist. Where developers leverage dbt Core for transformations, analysts query with SQL, and AI copilots accelerate productivity.
Here’s what sets EazyDI apart:
- No Consumption Pricing Gotchas – predictable enterprise pricing that doesn’t penalize you for data volume or user count.
- Flexible Deployment – run EazyDI’s secure agent inside your VPC or on-prem, keeping control of your infrastructure.
- Open Ecosystem – seamless integration with Snowflake, Databricks, dbt Core, and the pro-code tools your teams already use.
- Simplicity at Scale – whether you need ELT pipelines, connectors, or metadata management, EazyDI keeps it simple and transparent.
Instead of wrestling with the complexity of moving from PowerCenter to IDMC, many customers are skipping that step entirely — and choosing EazyDI as their modern data integration and quality platform.
The Bottom Line
Salesforce’s acquisition of Informatica may reshape the integration landscape, but it’s déjà vu for many organizations. The Tableau story taught us what happens when once-neutral platforms get pulled into the Salesforce orbit: innovation slows, R&D priorities shift, and customers pay more for less flexibility.
With EazyDI, you don’t have to wait until 2026 to see what happens to Informatica. You can modernize today with a cloud-native, open, predictable, and future-ready platform.